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Eatery Social Taqueria is top chef Marcus Samuelssons latest project. It is a taqueria located in Malmö, inspired by the street life of New York and the cultural diversity of Malmö. Lobby Design was asked to create the logotype and the graphic concept which is in bright fun colors and inspired by classic american Tex-Mex joints. We also took the chance to do some fun street art characters on the walls inside the restaurant. Great fun!


BY Marcus Samuelsson


Digital, Identity, Packaging


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